The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

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Ries, Al (Author), Trout, Jack (Author) | Paperback

The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.